Mark Perry is Director of Category & Brand Insight at Molson Coors Beverage Company, where he leads teams responsible for driving consumer and category insight through the business, and out to retailers, enabling them to optimise their ranges and respond to changing consumer behaviours.

Mark joined Molson Coors in 2023, bringing 20+ years of experience across category leadership, shopper insight, innovation and commercial strategy. He has also held senior roles at Weetabix for over a decade, as well as category and analytics positions at Frontline.

For more than two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. Its portfolio features many of the UK’s most recognised beer and cider brands, including Carling, Coors, Madrí Excepcional, Pravha, Staropramen, Cobra and Doom Bar, alongside Aspall Cyder and Rekorderlig. The company also offers a strong and growing low and no alcohol range, including Madrí Excepcional 0.0%, Cobra Zero, Staropramen 0.0, Doom Bar Zero and Rekorderlig Alcohol Free – helping retailers and operators meet rising demand for mindful drinking options.