Will O’Reilly is a former Scotland Yard Detective Chief Inspector with extensive experience in law enforcement and criminal investigations.

Since 2011, he has worked as a consultant for Philip Morris International, focusing on research and intelligence gathering related to the illicit trade in tobacco products across the UK and Ireland. Will conducts in-depth investigations into the scale and impact of the illegal tobacco market, providing valuable insights to policymakers, enforcement agencies, and industry stakeholders. He also acts as a spokesperson on the issue, highlighting the challenges posed by illicit trade and advocating for stronger enforcement measures. His expertise helps inform strategies to combat the illegal tobacco market, protecting both businesses and consumers from its harmful effects.