Ed Roberts is the founder and managing director of specialist retail data organisation Talysis Ltd. With almost 30 years’ experience spanning the retail, FMCG and data industries, Ed has worked for global organisations such as Nestlé with the purpose of using data to better understand brand performance and inform brand, category and retail strategies, before launching his own business in 2008. Working with some of the world’s biggest brands, retailers and wholesalers, Talysis provides user-friendly data and retail operations solutions to help their clients sell more, more often and more profitably.