Paul Cheema is a passionate advocate for independent retail. As a second-generation retailer, he has played a pivotal role in the success of Malcolm’s Stores, a family-run business operating for over 31 years. Under his leadership, the business has evolved to meet changing consumer needs, now encompassing a convenience store, a discount format, and a forecourt.

Beyond his retail operations, Paul is a key voice in the industry, serving as a Director on the Independents Board at the Association of Convenience Stores. He is also the Co-Founder of C-Talk, a digital platform designed to connect brand owners and suppliers directly with independent and symbol group retailers. With previous experience in fighting against illicit trade in his community, Paul offers vital information on how to report suspicious activity and work with local stakeholders to combat irresponsible retailers.