Serge Notay has been actively involved in his family’s convenience store business since 1999, which was established by his late grandparents in 1976. Located in a residential estate in Batley, the store is deeply rooted in the community and focuses on providing exceptional service to local customers. With a passion for retailing, Serge is dedicated to discovering bargains that he can pass on to customers, always on the lookout for emerging trends to attract new clientele. The store also offers a convenient delivery service via Snappyshopper, making it easier for the community to access their favorite products.

Outside of business, Serge is an avid Prince fan. He had the pleasure of attending six live performances before the legendary artist passed away in 2016. This passion for music complements his commitment to enhancing the customer experience within his retail establishment.